Archive for: February, 2013

New York Times: What Data Can’t Do

Before we launch into why we find the article “What Data Can’t Do,” from the New York Times so interesting, let me confess that we’re huge data geeks. We all have friends who make fun of us because we consider sifting through reams of data, looking for the “AHA” nugget, entertaining…OK, we’re exaggerating a little,…

Read More →

word-of-mouth-action

Finally! Research on Word of Mouth’s Impact

For every school, word of mouth (WOM) referrals consistently yield the best prospective students, more than any other source such as purchased lists or search engine referrals. All admissions officers know this.  It’s not rocket science. Students and alumni talk to their friends and family, who, by no freak accident, have similar tastes, preferences, propensity…

Read More →

Back to Top