Archive for: March, 2017

Boost Word of Mouth with Message Discipline and Training

How to Encourage Message Discipline at Your Institution No matter how on target your brand strategy, breaking through the marketing clutter from all sources depends on getting the words right.  ALL THE TIME, everywhere, in all that you do. After all, developing a brand strategy is just the first step in launching a powerful brand. The…

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Ten Components of a Creative Brief

The 10 Components of a Highly Actionable Creative Brief So you’ve developed a brand strategy.  On paper, it articulates the timeless value your institution provides in answer to the hopes and dreams of your best-fit families and students. That’s great! But now what? How do you bring the brand strategy you have down on paper…

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Maria Kadison at NAIS 2017 Annual Conference

Attend interactive session on branding featuring the case study of New Canaan Country School Headed to the NAIS Annual Conference this week? Make sure to add EdwardsCo President and CEO Maria Kadison’s interactive branding session to your calendar! DETAILS: Brand and Mission Are Not One and the Same Thursday, March 2 1:15 – 2:15 pm…

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