If You Succeed, We Succeed.

EdwardsCo specializes in private school branding and marketing to increase admissions and retention. We offer a range of services for private schools and colleges, including market research and assessments and coaching. Our reputation as a trusted partner, with no cookie-cutter solutions, developed over 40 years of working in partnership with each client. Over 75% of our clients hire us for three or more projects. If you succeed, we succeed.

We are an intentionally small company, staffed with industry and sector experts so that every client—no matter how big or small—benefits from our best thinking. Our team members are experts who understand the rapidly changing world of educational marketing and hail from the education and private sectors. Headquartered in Massachusetts, we work throughout the United States with offices in Vermont, New York, and California.

Best-In-Class Services and Solutions for Private Schools

• Reliable information to make data-driven decisions
• A brand strategy and messages with the substance that reflects your values and resonates with target audiences
• Message training for your community to drive word-of-mouth referrals into admissions
• Guidance on how to align brand messages with the admissions funnel to maximize conversion rates at each step
• A creative platform that cuts through the clutter and energizes your public presence
• Strategic marketing recommendations and marketing plans to help you achieve your goals
• Sector experts in marketing, communications, admissions, and retention
• Assessments and coaching to help your staff operate at best-practice levels and communicate like pros