Brand Strategy

Champion your school's true strengths

At EdwardsCo, we create a strong, one-of-a-kind, and timeless brand that makes prospective families say, “This is where we need to be,” and faculty, staff, and alumni say, “This is exactly who we are.”

The best brand strategy will:
  • Resonate deeply with your “best fit” prospective families
  • Clearly differentiate you from competitors
  • Rally the entire school community behind it

In our process, we carefully balance knowledge from your institution’s community with insights from prospective families, feeder schools, placement consultants, and opinion leaders.

This results in BOLD and consistent communication that champions your school’s strengths and drives substantial recruitment, retention, and revenue growth.

Our Brand Strategy Approach:


Our market research team uses a proprietary and time-tested system to uncover fresh and meaningful insights.


Our collaborative process to brand positioning and message development ensures alignment with your institution’s mission and values.


Our team of branding experts works in partnership with your team to find the right brand strategy that drives results and unifies students, faculty, staff, and alumni.


When word-of-mouth is the most powerful marketing vehicle you have, getting the words right is essential. Written language and spoken language are very different, and the long-term success of your recruiting and fundraising depends on whether your brand messages are organically integrated in all of your communications, especially face-to-face. However, learning how to do this naturally and in one’s own words, while staying true to the concepts, requires practice and coaching.

Our experienced presentation coach motivates faculty and staff, board members, trustees, and more to consistently deliver your school’s brand messages at critical touch points.This workshop is appropriate for novices and accomplished public speakers, from college presidents to 14-year-old student tour guides.

View this article in our educational marketing resources section and learn more about How A Strong Brand Will Help Your School Stand Out

Ready to STAND OUT? Contact EdwardsCo.

Brand Strategy Case Studies

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