Category Archive for: Creative Platform

How Online Advertising Can Consistently Boost Your School’s Enrollment

What is lead generation and why is it essential to your school’s marketing plan? Zig Ziglar, the famous author and sales guru once said, “You are out of business if you don’t have a prospect.” His statement goes to the heart of why lead generation is so essential to the success of your school and…

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How to Share the Story of Your School with Instagram Stories

Why Instagram Stories is a Powerful School Marketing Strategy You have a virtually endless supply of material happening on your campus every day, whether it revolves around students, faculty, events, classes or clubs, and Instagram Stories are a great way to capture and share them. With Instagram Stories, you create a series of pictures or…

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Creative Platform & Design

“A strikingly beautiful and highly memorable collection of brand assets that you can use across all forms of communication and engagement.” Our creative platform development process: Brings the brand strategy to vivid life Breaks through the clutter and pulls at the heart Binds target prospects closer to your school POWERFUL creative and design does more…

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How to Align Communications Strategy with Gen Z

“No man ever steps in the same river twice, because it’s not the same river, and he’s not the same man.” When Heraclitus said that, he wasn’t describing the flow of students you have to attract, but he came pretty close. Especially if you’ve spent years shaping and reshaping your communications strategies to have the…

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Listen to Will: “Will I Fit In?”

Maria Kadison, President & CEO of EdwardsCo. About a year ago, I started sharing a first-hand account of the college recruitment process as seen through the eyes of my son Will. Often I’ve shared my thoughts and insights into best practices, trends, and opportunities from the perspective of a seasoned education marketer. For two and a…

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EdwardsCo Digital Work in the News

Digital and VR Work Getting Media Attention Helping our independent school and higher ed clients grow enrollment, retention, and fundraising is why we get up in the morning!  But we do have to admit that we love when our creative work gets media attention, too. Here’s a round up of the EdwardsCo work making headlines……

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Ten Components of a Creative Brief

The 10 Components of a Highly Actionable Creative Brief So you’ve developed a brand strategy.  On paper, it articulates the timeless value your institution provides in answer to the hopes and dreams of your best-fit families and students. That’s great! But now what? How do you bring the brand strategy you have down on paper…

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Branding How-to Guide for Independent Schools

AVAILABLE FOR DOWNLOAD NOW: New eBook by EdwardsCo President and CEO Maria Kadison EdwardsCo president and CEO Maria Kadison is making her new eBook, How to Pivot from Mission to Brand to Growth, available to independent schools looking for guidance on how to grow enrollment in 2017. What’s the eBook About? Maria wrote the book…

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NAIS Branding 301: How Your Brand Can Drive Growth

NAIS publishes School Branding 301 as part of a special series by EdwardsCo’s Maria Kadison The National Association of Independent Schools (NAIS)’s Independent School Magazine Blog published Part 3 of “Pivoting from Mission to Brand to Growth.” The three-part blog series is written by EdwardsCo president and CEO Maria Kadison. READ THE COMPLETE SERIES… Branding…

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