Category Archive for: Higher Education

social-media-college-students

ACT NOW: Social Media and College Admissions

Survey of over 10,000 college-bound high school students points to need for change New research into the relationship between social media and college admissions from TargetX, a student app firm with an impressive research arm, is a must-read for higher ed institutions.  According to findings from the study, social media has become a fundamental part…

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facebook-college-dorm-room

Facebook Destroying the College Experience?

Is Facebook Destroying the College Experience? The world has no shortage of theories on whether technology, the Internet, and social networking sites are good or bad for kids. Last week at the NAIS annual conference, we heard a fascinating presentation by Danah Boyd*, a senior researcher at Microsoft. One of her papers called, “Is Facebook…

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word-of-mouth-action

Finally! Research on Word of Mouth’s Impact

For every school, word of mouth (WOM) referrals consistently yield the best prospective students, more than any other source such as purchased lists or search engine referrals. All admissions officers know this.  It’s not rocket science. Students and alumni talk to their friends and family, who, by no freak accident, have similar tastes, preferences, propensity…

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monsters-university-ads

College Ads Are All The Same

During the televised Alabama v. Notre Dame football game on Monday, there was a college ad shown during a commercial break – not unusual. But it was created by Disney | Pixar for a new university, and it’s generating a lot of buzz. The advertisement highlighted these messages for the university: “Dedicated to the highest…

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