Part 1. Gen Z: They’re Not Like Millennials
PART 1 – UNDERSTAND YOUR AUDIENCE Most colleges and independent schools are very familiar with the Millennial mindset. After all, they’ve been coming in through … Read more
Higher Education
Part 2. Gen Z: Rethink Messaging and Media
AN EXCERPT FROM OUR GEN Z WHITE PAPER PART 2 – RETHINK YOUR MESSAGING AND MEDIA In Part 1 of this two-part series, we gave … Read more
Time to Rethink College Communications
My son Will, now a freshman in college, was in the cross-hairs of every Admissions Director from Claremont, California to Waterville, Maine. After he took … Read more
Ten Components of a Creative Brief
The 10 Components of a Highly Actionable Creative Brief So you’ve developed a brand strategy. On paper, it articulates the timeless value your institution provides … Read more
Listen to Will: “Will I Fit In?”
Maria Kadison, President & CEO of EdwardsCo. About a year ago, I started sharing a first-hand account of the college recruitment process as seen through the … Read more
Community Colleges: Enrollment Opportunity Is Knocking
Insights and ideas from educational marketing and recruitment expert Maria Kadison to grow enrollment Community colleges are kicking off 2017 in a bit of a … Read more
