Category Archive for: Ideas and insights


Maria Kadison at NAIS 2017 Annual Conference

Attend interactive session on branding featuring the case study of New Canaan Country School Headed to the NAIS Annual Conference this week? Make sure to add EdwardsCo President and CEO Maria Kadison’s interactive branding session to your calendar! DETAILS: Brand and Mission Are Not One and the Same Thursday, March 2 1:15 – 2:15 pm…

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Branding How-to Guide for Independent Schools

AVAILABLE FOR DOWNLOAD NOW: New eBook by EdwardsCo President and CEO Maria Kadison EdwardsCo president and CEO Maria Kadison is making her new eBook, How to Pivot from Mission to Brand to Growth, available to independent schools looking for guidance on how to grow enrollment in 2017. What’s the eBook About? Maria wrote the book…

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Community Colleges: Enrollment Opportunity Is Knocking

Insights and ideas from educational marketing and recruitment expert Maria Kadison to grow enrollment Community colleges are kicking off 2017 in a bit of a pickle.  With rising tuition and student debt forcing liberal arts institutions to defend their relevancy, community colleges have risen in stature.  Yet enrollment has moved in the opposite direction. Awareness…

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NAIS Branding 101: Mission to Brand to Growth

How To Pivot from Mission to Brand to Growth Kicks Off a Three-part NAIS Blog Series The National Association of Independent Schools (NAIS)’s Independent School Magazine Blog published part one of “Pivoting from Mission to Brand to Growth,” a new brand strategy blog series.  The three-part series is written by EdwardsCo president and CEO Maria…

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Quant Research for Independent Schools: Is It Worth It?

Alternatives that can help you make smart decisions Quantitative survey research is a topic that comes up frequently when we’re working with independent schools to develop a brand strategy.  The idea of doing survey research among prospective families not currently in their inquiry pool is understandably very appealing.  Unfortunately, several obstacles make getting actionable insights…

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ACT NOW: Social Media and College Admissions

Survey of over 10,000 college-bound high school students points to need for change New research into the relationship between social media and college admissions from TargetX, a student app firm with an impressive research arm, is a must-read for higher ed institutions.  According to findings from the study, social media has become a fundamental part…

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Research: Role of Brand in Non-Profit Sector

Help to convert skeptics about the role of Brand in education In our 30+ years working with independent schools, colleges, and universities, we’ve had many clients ask for ideas on persuading skeptics about the role of Brand in education.  That’s why we’re sharing a link to an article in the Stanford Social Innovation Review, called…

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Facebook Destroying the College Experience?

Is Facebook Destroying the College Experience? The world has no shortage of theories on whether technology, the Internet, and social networking sites are good or bad for kids. Last week at the NAIS annual conference, we heard a fascinating presentation by Danah Boyd*, a senior researcher at Microsoft. One of her papers called, “Is Facebook…

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New York Times: What Data Can’t Do

Before we launch into why we find the article “What Data Can’t Do,” from the New York Times so interesting, let me confess that we’re huge data geeks. We all have friends who make fun of us because we consider sifting through reams of data, looking for the “AHA” nugget, entertaining…OK, we’re exaggerating a little,…

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Finally! Research on Word of Mouth’s Impact

For every school, word of mouth (WOM) referrals consistently yield the best prospective students, more than any other source such as purchased lists or search engine referrals. All admissions officers know this.  It’s not rocket science. Students and alumni talk to their friends and family, who, by no freak accident, have similar tastes, preferences, propensity…

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