Category Archive for: Ideas and insights

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College Ads Are All The Same

During the televised Alabama v. Notre Dame football game on Monday, there was a college ad shown during a commercial break – not unusual. But it was created by Disney | Pixar for a new university, and it’s generating a lot of buzz. The advertisement highlighted these messages for the university: “Dedicated to the highest…

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New Research on How to Increase Giving

We thought this interview from the New York Times was fascinating and thought you’d want to see it. Behaviorist Jen Shang, an assistant professor at the Center for Philanthropy at Indiana University, shares new research into how she produced a 10% increase in giving from women by “changing a handful of words in a solicitation.”…

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