Downloads – Marketing Strategies for Educational Institutions

How to Pivot from Mission to Brand to Growth [eBook]

Featuring the case study of New Canaan County School! Learn how your school can grow enrollment with a brand that inspires You know your school is outstanding. But does it stand out from your competitors in the minds of your best-fit families? As independent schools vie for the attention of prospective families, they naturally want…

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Independent Schools and Quantitative Market Research [White Paper]

  Get the EdwardsCo point of view on practical alternatives to guide decisions when sample size and cost prove challenging. Many independent schools ask us if they should do quantitative market research among prospective families who are not already in their inquiry pool.  And we can understand the attraction. It’s true that quantitative research offers…

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Have You Claimed a Mountaintop? [Idea Brief]

Learn how St. Paul’s School decided to stand out from outstanding competitors in this EdwardsCo Idea Brief. Even when the competition is fierce and the economy isn’t booming, some institutions continue to flourish. Enrollment remains strong; annual giving keeps pace; and capital campaigns meet and surpass their goals. How do they do it? Schools that…

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