Listen to Will: He Wants to Know “Will I Fit In?”

Maria Kadison, President & CEO of EdwardsCo. About a year ago, I started sharing a first-hand account of the college recruitment process as seen through the eyes of my son Will. Often I’ve shared my thoughts and insights into best practices, trends, and opportunities from the perspective of a seasoned education marketer. For two and a…

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EdwardsCo Digital Work in the News

Digital and VR Work Getting Media Attention Helping our independent school and higher ed clients grow enrollment, retention, and fundraising is why we get up in the morning!  But we do have to admit that we love when our creative work gets media attention, too. Here’s a round up of the EdwardsCo work making headlines……

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Make Your Brand Drive Enrollment Tip #2: Turbo Charge Word of Mouth with Message Training

How to Encourage Message Discipline at Your Institution No matter how on target your brand strategy is, breaking your message through the clutter in the real world depends on getting the words right.  ALL THE TIME, everywhere, in all that you do. After all, developing a brand strategy is just the first step in launching…

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Make Your Brand Drive Enrollment Tip #1: Use a Creative Brief

The 10 Components of a Highly Actionable Creative Brief So you’ve developed a brand strategy.  On paper, it articulates the timeless value your institution provides in answer to the hopes and dreams of your best-fit families and students. That’s great! But now what? How do you bring the brand strategy you have down on paper…

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LIVE THIS WEEK: Maria Kadison at NAIS Annual Conference

Attend interactive session on branding featuring the case study of New Canaan Country School Headed to the NAIS Annual Conference this week? Make sure to add EdwardsCo President and CEO Maria Kadison’s interactive branding session to your calendar! DETAILS: Brand and Mission Are Not One and the Same Thursday, March 2 1:15 – 2:15 pm…

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A Branding How-to Guide Just for Independent Schools

AVAILABLE FOR DOWNLOAD NOW: New eBook by EdwardsCo president and CEO Maria Kadison EdwardsCo president and CEO Maria Kadison is making her new eBook, How to Pivot from Mission to Brand to Growth, available to independent schools looking for guidance on how to grow enrollment in 2017. What’s the eBook About? Maria wrote the book…

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Community Colleges: Enrollment Opportunity Is Knocking

Insights and ideas from educational marketing and recruitment expert Maria Kadison to grow enrollment Community colleges are kicking off 2017 in a bit of a pickle.  With rising tuition and student debt forcing liberal arts institutions to defend their relevancy, community colleges have risen in stature.  Yet enrollment has moved in the opposite direction. Awareness…

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How One School Brought Together Brand and Creative Strategy

NAIS publishes School Branding 301 as part of a special series by EdwardsCo’s Maria Kadison The National Association of Independent Schools (NAIS)’s Independent School Magazine Blog published Part 3 of “Pivoting from Mission to Brand to Growth.” The three-part blog series is written by EdwardsCo president and CEO Maria Kadison. READ THE COMPLETE SERIES… Branding…

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School Branding 201: How One School Stopped Talking and Started Listening

NAIS publishes part 2 of special series written by EdwardCo’s Maria Kadison The National Association of Independent Schools (NAIS)’s Independent School Magazine Blog published part 2 of “Pivoting from Mission to Brand to Growth.” The three-part blog series is written by EdwardsCo president and CEO Maria Kadison. Read Part 2: How One School Stopped Talking…

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Listen to Will or He’ll Go Elsewhere

Colleges need to go phone-first to recruit prospective students I took my son Will to visit a college last week. While we waited for his interview, he tapped away at his smartphone, ignoring the piles of brochures on all the tables. “Not interested in any of these?” I asked, pointing to the brochures. “No,” he…

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