CROSS THE GREAT DIVIDE: ALIGN YOUR COMMUNICATIONS STRATEGY WITH THE REALITIES OF YOUR GEN Z AUDIENCE

“No man ever steps in the same river twice, because it’s not the same river, and he’s not the same man.” When Heraclitus said that, he wasn’t describing the flow of students you have to attract, but he came pretty close. Especially if you’ve spent years shaping and reshaping your communications strategies to have the…

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Gen Z and the Evolution of College Marketing

As Communications professionals in education, our primary responsibility is to create a meaningful connection with best-fit prospective students and donors because when they feel truly connected in a meaningful way, they are much more likely to attend and support the institution. We try and try. We spend a lot of money, and no matter how…

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Part 2: Marketing to Gen Z: Why You Can’t Afford to Assume They’re Just Like Millennials

AN EXCERPT FROM OUR NEW GEN Z WHITE PAPER PART 2 – RETHINK YOUR MESSAGING AND MEDIA In Part 1 of this two-part series, we gave you some challenging facts about the size and attitudes of the Gen Z audience, and some significant ways they differ from the Millennials you’re so well acquainted with. It’s…

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Part 1: Marketing to Gen Z: Why You Can’t Afford to Assume They’re Just Like Millennials

PART 1 – UNDERSTAND YOUR AUDIENCE Most colleges and independent schools are very familiar with the Millennial mindset. After all, they’ve been coming in through your front door for almost 20 years. But the last wave of Millennial students have moved on, and your new Gen Z audience is significantly different. What exactly is Gen…

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Listen to Will: He Wants to Know “Will I Fit In?”

Maria Kadison, President & CEO of EdwardsCo. About a year ago, I started sharing a first-hand account of the college recruitment process as seen through the eyes of my son Will. Often I’ve shared my thoughts and insights into best practices, trends, and opportunities from the perspective of a seasoned education marketer. For two and a…

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EdwardsCo Digital Work in the News

Digital and VR Work Getting Media Attention Helping our independent school and higher ed clients grow enrollment, retention, and fundraising is why we get up in the morning!  But we do have to admit that we love when our creative work gets media attention, too. Here’s a round up of the EdwardsCo work making headlines……

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Make Your Brand Drive Enrollment Tip #2: Turbo Charge Word of Mouth with Message Training

How to Encourage Message Discipline at Your Institution No matter how on target your brand strategy is, breaking your message through the clutter in the real world depends on getting the words right.  ALL THE TIME, everywhere, in all that you do. After all, developing a brand strategy is just the first step in launching…

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Make Your Brand Drive Enrollment Tip #1: Use a Creative Brief

The 10 Components of a Highly Actionable Creative Brief So you’ve developed a brand strategy.  On paper, it articulates the timeless value your institution provides in answer to the hopes and dreams of your best-fit families and students. That’s great! But now what? How do you bring the brand strategy you have down on paper…

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LIVE THIS WEEK: Maria Kadison at NAIS Annual Conference

Attend interactive session on branding featuring the case study of New Canaan Country School Headed to the NAIS Annual Conference this week? Make sure to add EdwardsCo President and CEO Maria Kadison’s interactive branding session to your calendar! DETAILS: Brand and Mission Are Not One and the Same Thursday, March 2 1:15 – 2:15 pm…

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A Branding How-to Guide Just for Independent Schools

AVAILABLE FOR DOWNLOAD NOW: New eBook by EdwardsCo president and CEO Maria Kadison EdwardsCo president and CEO Maria Kadison is making her new eBook, How to Pivot from Mission to Brand to Growth, available to independent schools looking for guidance on how to grow enrollment in 2017. What’s the eBook About? Maria wrote the book…

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