How to Pivot from Mission to Brand to Growth [eBook]

Featuring the case study of New Canaan County School!

Learn how your school can grow enrollment with a brand that inspires


You know your school is outstanding. But does it stand out from your competitors in the minds of your best-fit families?

As independent schools vie for the attention of prospective families, they naturally want to share their school’s mission statement. Unfortunately, mission statements fall flat when it comes to inspiring families to learn more, apply, and enroll.

Why? Because your mission statement doesn’t speak to the fulfillment of the hopes and dreams parents have for their children.

For that, you need a brand.

Download our free ebook to learn how you can successfully pivot from mission to brand to enrollment growth. Inside, you will learn how to:

  • Translate what’s unique and special about your school into a brand that captivates.
  • Clearly communicate to parents the benefits your school offers to their child.
  • Identify and understand the needs and desires of your best-fit families.
  • Give your “brand” a winning EDGE that attracts best-fit families.
  • Bring your “brand” to life, across all channels, in all recruitment communications.

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Independent Schools: How to Pivot from Mission to Brand to Growth

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Posted on February 6, 2017 in

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