St. John’s School Moves from Mission to Brand [PODCAST]

Special Guest: Liz Hamilton Director of Marketing and Communications St. John’s Episcopal School In this special edition of the EdwardsCo. Insights podcast, host Maria Kadison talks with Liz Hamilton about why St. John’s Episcopal School, East Dallas, Texas, decided the school needed to transform its mission into a brand strategy.  Liz takes listeners through how…

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St. Mark’s School Stops Talking and Starts Listening [PODCAST]

Special Guest: Chuck Greene Director of Communications and Marketing St. Mark’s School In the second special edition of the Insights podcast, Maria Kadison talks with Chuck Greene about why and how St. Mark’s School, Southborough, Massachusetts, decided to take a research-driven approach to developing a new brand strategy.  Chuck focuses on the different research phases…

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New Canaan Country School Drives Enrollment with Brand [PODCAST]

Special Guest: Brooke Springer Director of Marketing and Communications New Canaan Country School In the third special edition of the Insights podcast, Maria Kadison talks with Brooke Springer about how New Canaan Country School, New Canaan, Connecticut, brought brand strategy, creative strategy, and execution together to successfully drive enrollment growth. Brooke talks in-depth about: Why the…

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Schoolcraft College and Social Media [PODCAST]

Special Guest: Frank Ruggirello Executive Director of Marketing and Advancement Schoolcraft College In the first of a two-part interview with Frank Ruggirello, Executive Director of Marketing and Advancement at Schoolcraft College in Livonia, Michigan, host Maria Kadison does a deep dive into the institution’s approach to social media. Frank describes the decision-making process he and…

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