St. John’s School Moves from Mission to Brand [PODCAST]

Special Guest:
Liz Hamilton
Director of Marketing and Communications
St. John’s Episcopal School

In this special edition of the EdwardsCo. Insights podcast, host Maria Kadison talks with Liz Hamilton about why St. John’s Episcopal School, East Dallas, Texas, decided the school needed to transform its mission into a brand strategy.  Liz takes listeners through how the school balanced and blended its mission and values with an appeal to the aspirations that prospective parents had for their children.

This podcast was done in conjunction with the National Association of Independent School’s blog series, Pivoting from Mission to Brand to Growth.

Read the St. John's School case study

 

Posted on October 11, 2016 in

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