Executive Director of Marketing and Advancement
In the first of a two-part interview with Frank Ruggirello, Executive Director of Marketing and Advancement at Schoolcraft College in Livonia, Michigan, host Maria Kadison does a deep dive into the institution’s approach to social media.
Frank describes the decision-making process he and his colleague Mark Even, Social Media Associate at Schoolcraft, use to select and manage different social channels including SnapChat, Facebook, and LinkedIn. He explains the bigger picture goals and strategy that informs messaging and tactical choices, as well as the nitty-gritty of how to buy and monitor social media advertising.
This two-part interview runs in conjunction with an EdwardsCo 2017 initiative to assist community colleges in growing enrollment.
Schoolcraft College Social Media Sampler