Recruiting insight in brief from EdwardsCo
Parents invest in private education to fulfill their long-term hopes and dreams for their child. Their dreams include things like happiness, personal fulfillment, and professional success.
“I want my child to be a happy, confident, successful adult someday.”
“I want my child to feel that she can be anything she wants to be.”
“I want my child to be a doctor.”
The achievement of these hopes and dreams requires many small steps and can be approached from a variety of pathways.
Effective marketing pulls brand and recruiting messages together with a compelling story line that answers critical questions:
Read our case studies to learn more our approach to developing recruitment messages.