At Kent School, no student is ever just one thing. Engineers are also artists. Athletes are also actors. Class leaders are also community servants. The Kent educational environment and culture are based on the principle of immersive, wholehearted participation in a richly diverse offering of experiences. Students are not only encouraged, but expected to push their comfort zones, and test themselves. To join in every activity. To try every class, club and sport, in the pure pursuit of self-discovery and growth. To not only be involved in their education, but to craft it themselves, in ways that reveal their passions, and lead to the crystallization of their true capabilities. The Kent culture defies traditional labels, and erases boundaries—every student has their own unique set of “ands.” And it is these combinations of experiences that reveal aspects of their strengths, characters and potentials that may have never been discovered—and that can only be discovered here.
Client: Kent School, Kent, Connecticut
Tags: Brand Strategy, Copywriting, Creative Execution, Creative Platform and Design, Message Training, Print, Video, Web