Creating a meaningful emotional connection
360/VIRTUAL REALITY is more than just a gimmick. It’s way more than a cool way to give prospective students a real estate tour of your campus.
A truly effective virtual student experience deeply engages and immerses the viewer. Prospective students aren’t just on campus, they are part of campus life. They don’t just see what the institution looks like, they feel like they belong in the space.
When best-fit prospective students feel truly connected to an institution in a meaningful way, they are much more likely to attend. At EdwardsCo, our approach to producing virtual student experiences centers around creating a powerful emotional connection.
The essential elements of our approach include:
A virtual student experience that makes viewers say, “This is where I need to be – I feel like I already belong.”
EdwardsCo originally worked with the college to develop a brand strategy and “Creative Thought Matters” tagline. To reach and engage prospective students in a format that had become increasingly relevant to Gen Z, EdwardsCo suggested Skidmore consider virtual reality.
To deliver the virtual student experience, Skidmore adapted their traditional acceptance package to include a specially designed cardboard viewer.
The viewer included instructions to watch the Experience Skidmore 360/VR, developed, written, and produced by EdwardsCo.
-- Luke Meyers, Director of Marketing and Engagement, Skidmore College
Kent School is the first boarding school to create a virtual student experience to showcase one of the most compelling aspects of attending a boarding school – the residential environment.
EdwardsCo worked with Kent to develop a brand strategy and recruitment communications centered around the “Kent & You” tagline. The virtual student experience translated “Kent & You” into vignettes of real students engaged in a variety of activities, shot from the perspective of the viewer to give an authentic “in the moment” feel.
Get in touch to talk about creating a virtual student experience