Posts Tagged:Higher Ed

Time to Rethink College Communications

My son Will, now a freshman in college, was in the cross-hairs of every Admissions Director from Claremont, California to Waterville, Maine.  After he took the PSATs, he received a virtual avalanche of college recruiting communications including viewbooks, brochures, fact-sheets, emails, postcards, letters. In many ways, he was a dream prospect for colleges.  He was…

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New York Times: What Data Can’t Do

Before we launch into why we find the article “What Data Can’t Do,” from the New York Times so interesting, let me confess that we’re huge data geeks. We all have friends who make fun of us because we consider sifting through reams of data, looking for the “AHA” nugget, entertaining…OK, we’re exaggerating a little,…

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