Category Archive for: Video

Gen Z and the Evolution of Marketing

As Communications professionals in education, our primary responsibility is to create a meaningful connection with best-fit prospective students and donors because when they feel truly connected in a meaningful way, they are much more likely to attend and support the institution. We try and try. We spend a lot of money, and no matter how…

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Listen to Will: “Will I Fit In?”

Maria Kadison, President & CEO of EdwardsCo. About a year ago, I started sharing a first-hand account of the college recruitment process as seen through the eyes of my son Will. Often I’ve shared my thoughts and insights into best practices, trends, and opportunities from the perspective of a seasoned education marketer. For two and a…

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monsters-university-ads

College Ads Are All The Same

During the televised Alabama v. Notre Dame football game on Monday, there was a college ad shown during a commercial break – not unusual. But it was created by Disney | Pixar for a new university, and it’s generating a lot of buzz. The advertisement highlighted these messages for the university: “Dedicated to the highest…

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