About Us

Looking for a brand consulting and creative design firm that gets education? You found it.

EdwardsCo is the nation’s most-trusted branding, marketing, and communications company for private schools.

We specialize in private school branding and marketing to increase admissions and retention. We also offer a range of services for independent schools and higher education including market research, assessments, and coaching for private schools and colleges. Our reputation as a trusted partner, with no cookie-cutter solutions, developed over 40 years of working in partnership with each client. Over 75% of our clients hire us for three or more projects. If you succeed, we succeed.

Our team members are experts who understand the rapidly changing world of educational marketing, recruiting, and fundraising. We are located throughout the United States in Massachusetts, Vermont, New York, and California.

Our 3-Phase Approach

Drive recruitment, retention, and revenue growth.

The foundation of a compelling Brand Strategy always starts with articulating your promise to best-fit students and families. It’s a timeless and unique marriage of mission and market.

The next step is to establish your Creative Platform which turbo-charges your brand messaging into an engaging and differentiating public presence (i.e., headlines, body copy, a tagline, and a fresh graphic design.)

Now it’s time to execute. Of all the media, channels, and platforms, which ones and in what sequence will yield the highest return on your investment? We’ll create a private school marketing plan and collateral development plan.

Our proven approach translates your true strengths into a powerful brand.  If you want to stand head and shoulders above the competition, let’s talk.


We develop and launch meaningful brand strategies, compelling communications, and beautiful design to ensure your institution STANDS OUT.

Read select CASE STUDIES BELOW to see our work in action.

I’m so impressed and pleased with how you’ve captured the spirit of St. John’s. That’s a tribute to your work here.

— Mark Crotty, Head of School, St. John’s Episcopal School —

Selected Clients

Our clients include large and small colleges and universities, as well as day and boarding schools.


Stand out in the hearts and minds of prospective families, students, and alumni, starting right now.

Discover fresh ideas, strategic perspectives, and helpful guidance you can use TODAY from the EdwardsCo team of experienced school marketers.  Our Insights blog, podcast, articles, ebooks, and other resources are designed to help you get your school’s message through the clutter, loud and clear.

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