About Us

Looking for a brand consulting and creative design firm that gets education? You found it.

For more than 30 years, EdwardsCo has specialized in increasing demand, selectivity, and alumni engagement for colleges and universities, and independent day and boarding schools. We do this through educational brand strategy, creative platform design, and outreach.

Our team members are experts who understand the rapidly changing world of educational marketing, recruiting, and fundraising. We are located throughout the United States in Massachusetts, Vermont, New York, and California.

Our 3-Phase Approach

Drive recruitment, retention, and revenue growth.

The foundation of a compelling Brand Strategy always starts with articulating your promise to best-fit students and families. It’s a timeless and unique marriage of mission and market.

The next step is to establish your Creative Platform which turbo-charges your brand messaging into an engaging and differentiating public presence (i.e., headlines, body copy, a tagline, and a fresh graphic design.)

Now it’s time to execute. Of all the media, channels, and platforms, which ones and in what sequence will yield the highest return on your investment?

Our proven approach translates your true strengths into a powerful brand.  If you want to stand head and shoulders above the competition, let’s talk.

Work

We develop and launch meaningful brand strategies, compelling communications, and beautiful design to ensure your institution STANDS OUT.

Read select CASE STUDIES BELOW to see our work in action.

I’m so impressed and pleased with how you’ve captured the spirit of St. John’s. That’s a tribute to your work here.

— Mark Crotty, Head of School, St. John’s Episcopal School —

Selected Clients

Our clients include large and small colleges and universities, as well as day and boarding schools.

Insights

Stand out in the hearts and minds of prospective families, students, and alumni, starting right now.

Discover fresh ideas, strategic perspectives, and helpful guidance you can use TODAY from the EdwardsCo team of experienced school marketers.  Our Insights blog, podcast, articles, ebooks, and other resources are designed to help you get your school’s message through the clutter, loud and clear.

Latest Blog Post

How to Share the Story of Your School with Instagram Stories
Why Instagram Stories is a Powerful School Marketing Strategy You have a virtually endless supply of material happening on your campus every day, whe...

Latest Podcast Episode

Schoolcraft College and Social Media [PODCAST]
Special Guest: Frank Ruggirello Executive Director of Marketing and Advancement Schoolcraft College In the first of a two-part interview with ...

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