compassionate communications from private schools

This Summer’s Top 6 Private School Digital Marketing Actions 

Emotionally Sensitive and Marketing-Wise Social Media and Digital Marketing For Private Schools Now is the time to directly address your market’s concerns with emotionally sensitive and marketing-wise communications. Post these suggestions on all your digital and social channels. Run targeted advertising on Facebook and Instagram. COVID Sensitive We’ve seen an uptick in response rates to…

Read More →

Lead Magnets Are Critical to Private School Marketing and Communications

In our last blog post we shared some powerful strategies and tips for outsourcing private school online advertising and marketing. Online advertising – not posting to your own social media accounts – is critical if you want to stay competitive and consistently attract interest from prospective students. However, there is one key ingredient you must…

Read More →

Lockdown: The Bright Side

A beautiful poem by Friar Richard Hendrick, OFM, March 13th 2020 “Lockdown” Yes there is fear. Yes there is isolation. Yes there is panic buying. Yes there is sickness. Yes there is even death. But,— They say that in Wuhan after so many years of noise You can hear the birds again. They say that…

Read More →

How To Successfully Outsource Your School’s Online Advertising (It’s easier and less expensive than you think!)

How To Outsource Your Online Advertising: In our last blog post, we talked about why online advertising is essential to your school’s outbound marketing strategy. Whether you’re in higher ed or are an independent school, online advertising is a consistent, targeted and cost-effective way to attract new students and maintain high enrollment rates. If you…

Read More →

How Online Advertising Can Consistently Boost Your School’s Enrollment

What is lead generation and why is it essential to your school’s marketing plan? Zig Ziglar, the famous author and sales guru once said, “You are out of business if you don’t have a prospect.” His statement goes to the heart of why lead generation is so essential to the success of your school and…

Read More →

How to Share the Story of Your School with Instagram Stories

Why Instagram Stories is a Powerful School Marketing Strategy You have a virtually endless supply of material happening on your campus every day, whether it revolves around students, faculty, events, classes or clubs, and Instagram Stories are a great way to capture and share them. With Instagram Stories, you create a series of pictures or…

Read More →

Time to Rethink College Communications

My son Will, now a freshman in college, was in the cross-hairs of every Admissions Director from Claremont, California to Waterville, Maine.  After he took the PSATs, he received a virtual avalanche of college recruiting communications including viewbooks, brochures, fact-sheets, emails, postcards, letters. In many ways, he was a dream prospect for colleges.  He was…

Read More →

How to Align Communications Strategy with Gen Z

“No man ever steps in the same river twice, because it’s not the same river, and he’s not the same man.” When Heraclitus said that, he wasn’t describing the flow of students you have to attract, but he came pretty close. Especially if you’ve spent years shaping and reshaping your communications strategies to have the…

Read More →

Gen Z and the Evolution of Marketing

As Communications professionals in education, our primary responsibility is to create a meaningful connection with best-fit prospective students and donors because when they feel truly connected in a meaningful way, they are much more likely to attend and support the institution. We try and try. We spend a lot of money, and no matter how…

Read More →

Part 2. Gen Z: Rethink Messaging and Media

AN EXCERPT FROM OUR GEN Z WHITE PAPER PART 2 – RETHINK YOUR MESSAGING AND MEDIA In Part 1 of this two-part series, we gave you some challenging facts about the size and attitudes of the Gen Z audience, and some significant ways they differ from the Millennials you’re so well acquainted with. It’s likely…

Read More →

Back to Top