Best-Practice Assessments

  • Enrollment management and admissions
  • Campus visits & open houses
  • Communications and marketing
  • Advancement communications


  • Data analysis and insights
  • Improving the partnership between marketing and admissions
  • Making the most of your CRM data
  • Marketing planning
  • Media buying and ad placement
  • Search engine marketing
  • Search engine optimization
  • Social media strategy

  • Brand messages that align with the enrollment journey and admissions funnel
  • More...



  • Concept development
  • Market testing
  • Brand positioning statement
  • Supportive messages
  • Message adaptations by audience
  • Message alignment with the enrollment journey/admissions funnel
  • More...


  • Brand campaigns
  • Graphic design
  • Execution – design, copywriting, production
    • Video
    • Print (inspiration books, viewbooks, brochures)
    • Websites (independent platforms like WordPress and Drupal or in conjunction with host companies like Finalsite, Blackbaud, InResonance)
    • Social media advertising
    • Display and search engine marketing campaigns
  • More...


  • Market Research (prospect research, target market profiling and segmentation, competitive assessments)
  • Message training and presentation skills training
  • Student retention strategy
  • Student satisfaction surveys
  • Campus visit evaluations
  • Tour guide messaging and training

Contact us to learn more about our Higher Ed services.  


  • Quantitative
  • Qualitative
  • Social media market scans
  • Competitive assessments
  • Image and perception scans


  • Current parents/students/faculty/staff
  • Prospective families/students
  • Decision influencers (placement consultants, international agents, feeder schools, etc.)
  • Alumni/Supporters


  • Market segmentation and profiles
  • Regression analysis, discrete choice analysis, correlations, and more
  • Brand messages
  • Recruitment/admissions messages
  • Perception analyses
  • Competitive positioning maps

  • Marketing and admissions goals
  • Market dynamics
  • Brand platform
  • Marketing overview – top priorities
  • Align messaging with enrollment journey and admissions funnel
  • Lead generation and nurturing
  • Media buy recommendations
  • Media schedules and estimated costs
  • Benchmark, track, and refine
  • More...

Both private schools and higher ed institutions swear by our Message Training and Presentation Skills services

  • NEW > Video conference presentation skills training
  • Administrators, staff, faculty, trustees
  • Tour guide training
  • Presentation and public speaking skills
    • School leadership
    • Major gifts officers and other development professionals
  • More...


  • For parents at all schools
  • For students at boarding schools
  • All school, by division, grade, race/ethnicity
  • Annual and episodic
  • Importance vs. quality
  • Curricular, extracurricular, special programs
  • Net Promoter Scores
  • More...
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