Brand Strategy

That champions your school's true strengths


To develop a brand strategy that

  • Resonates deeply with your “best fit” prospective families
  • Resists attempts by competitors to copy or replicate
  • Rallies the entire school community behind it

BOLD and consistent communication of a brand strategy that champions your school’s strengths will drive substantial recruitment, retention, and revenue growth.

Based on 30+ years of working in education, our approach to brand strategy carefully balances knowledge from your institution’s community with insights from prospective families, feeder schools, placement consultants, and opinion leaders.

The essential elements of our approach include:

Our dedicated research team uses a proprietary and time-tested system to uncover fresh and meaningful insights.

Our collaborative process to brand positioning and message development ensures alignment with your institution’s mission and values.

Our team of branding experts works in partnership with your team to find the right brand strategy, the one that drives results and unifies students, faculty, staff, and alumni.


A strong, one-of-a-kind, and timeless brand that makes prospective families say, “This is where we need to be,” and faculty, staff, and alumni say, “This is exactly who we are.”

Ready to STAND OUT?

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"The research you shared and our new positioning statement have made it easier to communicate who we are as a school, internally and externally."
-- Dana Marcus, Admissions and Communications Director, The School in Rose Valley

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