The Key To Enrollment Success
Neither brand communications nor event-driven admissions communications alone is sufficient for enrollment growth! Both need to work together holistically to create both positioning and enrollment results.
Why Does This Matter?
Your return on investment in marketing and recruiting depends on thoughtfully aligning your brand messages and admissions communications with the evolving questions and decision criteria of families along the enrollment journey.
Brand Messages Should be Targeted to Stages in the Funnel
Our alignment approach is successful because of our deep understanding of the prospective family’s enrollment journey and the evolution of their thinking at each step. That thinking is embedded in the brand messages for our clients. The brand messages roll out to tell a story over time.