Marketing Plans That Drive Enrollment


A 12-month, private school marketing plan streamlines and focuses resources and communications to targeted audiences. It's both strategic and tactical.

EdwardsCo helped us focus our resources and get the results we needed. Our qualified inquiries grew more than 120%!  ~Director of Enrollment Management

An Example of Marketing Plan Content

  • School's marketing and admissions goals
  • Market dynamics and competition
  • School's brand platform
  • Marketing overview – top priorities
  • Alignment of the school's message with the enrollment journey and admissions funnel
  • Integrated strategies for lead generation and nurturing along the funnel
  • Media buy recommendations
  • Media schedules and estimated costs
  • Free media and PR strategies
  • Benchmarking, tracking, and refining

Alignment of the School's Messages with the Enrollment Journey and Admissions Funnel

Brand Admissions Alignment

Integrated Strategies for Lead Generation and Nurturing Along the Funnel

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