NAIS Branding 101: Mission to Brand to Growth

The First In A Three-Part NAIS Blog Series

The National Association of Independent Schools’s Independent School Magazine Blog published a three-part, brand strategy blog series, authored by EdwardsCo CEO and president Maria Kadison. In the series, Maria illustrates the process that three private schools—St. John's Episcopal School, New Canaan Country School, and St. Marks School—followed to develop and execute a brand strategy.

Go to NAIS.org to read Branding 101: Mirrors vs. Windows: Transforming Mission into Brand Strategy.

Synopsis. Branding and marketing are more important now than ever as private schools face unprecedented challenges to reach enrollment goals. Branding 101 tells the story of St. John’s Episcopal School in Dallas as it navigated the shift from a small parish school to larger independent school with a bigger reach.

Read the article and listen the podcast for more in depth discussion with Liz Hamilton, Director of Marketing and Communications at St. John’s.


Branding 201: How One School Stopped Talking and Started Listening

Branding 301: How to Make Your Brand Drive Enrollment Growth


To NAIS for the opportunity to provide our perspectives on brand strategy with your readers.

And to Liz Hamilton at St. John’s School for taking the time to share your valuable insights with your colleagues.






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