Category Archive for: Independent Schools

How to Share the Story of Your School with Instagram Stories

Why Instagram Stories is a Powerful School Marketing Strategy You have a virtually endless supply of material happening on your campus every day, whether it revolves around students, faculty, events, classes or clubs, and Instagram Stories are a great way to capture and share them. With Instagram Stories, you create a series of pictures or…

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Gen Z and the Evolution of Marketing

As Communications professionals in education, our primary responsibility is to create a meaningful connection with best-fit prospective students and donors because when they feel truly connected in a meaningful way, they are much more likely to attend and support the institution. We try and try. We spend a lot of money, and no matter how…

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Boost Word of Mouth with Message Discipline and Training

How to Encourage Message Discipline at Your Institution No matter how on target your brand strategy, breaking through the marketing clutter from all sources depends on getting the words right.  ALL THE TIME, everywhere, in all that you do. After all, developing a brand strategy is just the first step in launching a powerful brand. The…

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Ten Components of a Creative Brief

The 10 Components of a Highly Actionable Creative Brief So you’ve developed a brand strategy.  On paper, it articulates the timeless value your institution provides in answer to the hopes and dreams of your best-fit families and students. That’s great! But now what? How do you bring the brand strategy you have down on paper…

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Maria Kadison at NAIS 2017 Annual Conference

Attend interactive session on branding featuring the case study of New Canaan Country School Headed to the NAIS Annual Conference this week? Make sure to add EdwardsCo President and CEO Maria Kadison’s interactive branding session to your calendar! DETAILS: Brand and Mission Are Not One and the Same Thursday, March 2 1:15 – 2:15 pm…

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Branding How-to Guide for Independent Schools

AVAILABLE FOR DOWNLOAD NOW: New eBook by EdwardsCo President and CEO Maria Kadison EdwardsCo president and CEO Maria Kadison is making her new eBook, How to Pivot from Mission to Brand to Growth, available to independent schools looking for guidance on how to grow enrollment in 2017. What’s the eBook About? Maria wrote the book…

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NAIS Branding 301: How Your Brand Can Drive Growth

NAIS publishes School Branding 301 as part of a special series by EdwardsCo’s Maria Kadison The National Association of Independent Schools (NAIS)’s Independent School Magazine Blog published Part 3 of “Pivoting from Mission to Brand to Growth.” The three-part blog series is written by EdwardsCo president and CEO Maria Kadison. READ THE COMPLETE SERIES… Branding…

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NAIS Branding 201: St. Marks Stops Talking and Starts Listening

NAIS publishes part 2 of special series written by EdwardCo’s Maria Kadison The National Association of Independent Schools (NAIS)’s Independent School Magazine Blog published part 2 of “Pivoting from Mission to Brand to Growth.” The three-part blog series is written by EdwardsCo president and CEO Maria Kadison. Read Part 2: How One School Stopped Talking…

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NAIS Branding 101: Mission to Brand to Growth

How To Pivot from Mission to Brand to Growth Kicks Off a Three-part NAIS Blog Series The National Association of Independent Schools (NAIS)’s Independent School Magazine Blog published part one of “Pivoting from Mission to Brand to Growth,” a new brand strategy blog series.  The three-part series is written by EdwardsCo president and CEO Maria…

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Quant Research for Independent Schools: Is It Worth It?

Alternatives that can help you make smart decisions Quantitative survey research is a topic that comes up frequently when we’re working with independent schools to develop a brand strategy.  The idea of doing survey research among prospective families not currently in their inquiry pool is understandably very appealing.  Unfortunately, several obstacles make getting actionable insights…

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