Category Archive for: Recruiting

Time to Rethink College Communications

My son Will, now a freshman in college, was in the cross-hairs of every Admissions Director from Claremont, California to Waterville, Maine.  After he took the PSATs, he received a virtual avalanche of college recruiting communications including viewbooks, brochures, fact-sheets, emails, postcards, letters. In many ways, he was a dream prospect for colleges.  He was…

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Gen Z and the Evolution of Marketing

As Communications professionals in education, our primary responsibility is to create a meaningful connection with best-fit prospective students and donors because when they feel truly connected in a meaningful way, they are much more likely to attend and support the institution. We try and try. We spend a lot of money, and no matter how…

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Part 2. Gen Z: Rethink Messaging and Media

AN EXCERPT FROM OUR GEN Z WHITE PAPER PART 2 – RETHINK YOUR MESSAGING AND MEDIA In Part 1 of this two-part series, we gave you some challenging facts about the size and attitudes of the Gen Z audience, and some significant ways they differ from the Millennials you’re so well acquainted with. It’s likely…

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Part 1. Gen Z: They’re Not Like Millennials

PART 1 – UNDERSTAND YOUR AUDIENCE Most colleges and independent schools are very familiar with the Millennial mindset. After all, they’ve been coming in through your front door for almost 20 years. But the last wave of Millennial students have moved on, and your new Gen Z audience is significantly different. What exactly is Gen…

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Listen to Will: “Will I Fit In?”

Maria Kadison, President & CEO of EdwardsCo. About a year ago, I started sharing a first-hand account of the college recruitment process as seen through the eyes of my son Will. Often I’ve shared my thoughts and insights into best practices, trends, and opportunities from the perspective of a seasoned education marketer. For two and a…

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Boost Word of Mouth with Message Discipline and Training

How to Encourage Message Discipline at Your Institution No matter how on target your brand strategy, breaking through the marketing clutter from all sources depends on getting the words right.  ALL THE TIME, everywhere, in all that you do. After all, developing a brand strategy is just the first step in launching a powerful brand. The…

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Branding How-to Guide for Independent Schools

AVAILABLE FOR DOWNLOAD NOW: New eBook by EdwardsCo President and CEO Maria Kadison EdwardsCo president and CEO Maria Kadison is making her new eBook, How to Pivot from Mission to Brand to Growth, available to independent schools looking for guidance on how to grow enrollment in 2017. What’s the eBook About? Maria wrote the book…

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Community Colleges: Enrollment Opportunity Is Knocking

Insights and ideas from educational marketing and recruitment expert Maria Kadison to grow enrollment Community colleges are kicking off 2017 in a bit of a pickle.  With rising tuition and student debt forcing liberal arts institutions to defend their relevancy, community colleges have risen in stature.  Yet enrollment has moved in the opposite direction. Awareness…

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NAIS Branding 301: How Your Brand Can Drive Growth

NAIS publishes School Branding 301 as part of a special series by EdwardsCo’s Maria Kadison The National Association of Independent Schools (NAIS)’s Independent School Magazine Blog published Part 3 of “Pivoting from Mission to Brand to Growth.” The three-part blog series is written by EdwardsCo president and CEO Maria Kadison. READ THE COMPLETE SERIES… Branding…

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NAIS Branding 201: St. Marks Stops Talking and Starts Listening

NAIS publishes part 2 of special series written by EdwardCo’s Maria Kadison The National Association of Independent Schools (NAIS)’s Independent School Magazine Blog published part 2 of “Pivoting from Mission to Brand to Growth.” The three-part blog series is written by EdwardsCo president and CEO Maria Kadison. Read Part 2: How One School Stopped Talking…

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