NAIS Branding 101: Mission to Brand to Growth
The First In A Three-Part NAIS Blog Series The National Association of Independent Schools’s Independent School Magazine Blog published a three-part, brand strategy blog series, … Read more
Maria Kadison
Finally! Research on Word of Mouth’s Impact
For every school, word of mouth (WOM) referrals consistently yield the best prospective students, more than any other source such as purchased lists or search … Read more
Boost Word of Mouth with Message Discipline and Training
How to Encourage Message Discipline at Your Institution No matter how on target your brand strategy, breaking through the marketing clutter from all sources depends on … Read more
NAIS Branding 201: St. Marks Stops Talking and Starts Listening
The Second In A Three-Part NAIS Blog Series The National Association of Independent Schools’s Independent School Magazine Blog published a three-part, brand strategy blog series, … Read more
Have You Claimed a Mountaintop? [Idea Brief]
Learn how St. Paul’s School decided to stand out from outstanding competitors in this EdwardsCo Idea Brief. Even when the competition is fierce and the … Read more
Independent Schools and Quantitative Market Research [White Paper]
Get the EdwardsCo point of view on practical alternatives to guide decisions when sample size and cost prove challenging. Many independent schools ask us if … Read more
