Category Archive for: Brand Strategy

Why Lead Magnets Are Critical to Your Educational Marketing Strategy

In our last blog post we shared some powerful strategies and tips for outsourcing your online advertising. Online advertising-not posting to your own social media accounts-is critical if you want to stay competitive and consistently attract interest from prospective students. However, there is one key ingredient you must not ignore if you want to run…

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How Online Advertising Can Consistently Boost Your School’s Enrollment

What is lead generation and why is it essential to your school’s marketing plan? Zig Ziglar, the famous author and sales guru once said, “You are out of business if you don’t have a prospect.” His statement goes to the heart of why lead generation is so essential to the success of your school and…

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How to Share the Story of Your School with Instagram Stories

Why Instagram Stories is a Powerful School Marketing Strategy You have a virtually endless supply of material happening on your campus every day, whether it revolves around students, faculty, events, classes or clubs, and Instagram Stories are a great way to capture and share them. With Instagram Stories, you create a series of pictures or…

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Brand Strategy

At EdwardsCo, we create a strong, one-of-a-kind, and timeless brand that makes prospective families say, “This is where we need to be,” and faculty, staff, and alumni say, “This is exactly who we are.” The best brand strategy will: Resonate deeply with your “best fit” prospective families Clearly differentiate you from competitors Rally the entire…

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How to Align Communications Strategy with Gen Z

“No man ever steps in the same river twice, because it’s not the same river, and he’s not the same man.” When Heraclitus said that, he wasn’t describing the flow of students you have to attract, but he came pretty close. Especially if you’ve spent years shaping and reshaping your communications strategies to have the…

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Part 2. Gen Z: Rethink Messaging and Media

AN EXCERPT FROM OUR GEN Z WHITE PAPER PART 2 – RETHINK YOUR MESSAGING AND MEDIA In Part 1 of this two-part series, we gave you some challenging facts about the size and attitudes of the Gen Z audience, and some significant ways they differ from the Millennials you’re so well acquainted with. It’s likely…

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Part 1. Gen Z: They’re Not Like Millennials

PART 1 – UNDERSTAND YOUR AUDIENCE Most colleges and independent schools are very familiar with the Millennial mindset. After all, they’ve been coming in through your front door for almost 20 years. But the last wave of Millennial students have moved on, and your new Gen Z audience is significantly different. What exactly is Gen…

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Boost Word of Mouth with Message Discipline and Training

How to Encourage Message Discipline at Your Institution No matter how on target your brand strategy, breaking through the marketing clutter from all sources depends on getting the words right.  ALL THE TIME, everywhere, in all that you do. After all, developing a brand strategy is just the first step in launching a powerful brand. The…

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Branding How-to Guide for Independent Schools

AVAILABLE FOR DOWNLOAD NOW: New eBook by EdwardsCo President and CEO Maria Kadison EdwardsCo president and CEO Maria Kadison is making her new eBook, How to Pivot from Mission to Brand to Growth, available to independent schools looking for guidance on how to grow enrollment in 2017. What’s the eBook About? Maria wrote the book…

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Community Colleges: Enrollment Opportunity Is Knocking

Insights and ideas from educational marketing and recruitment expert Maria Kadison to grow enrollment Community colleges are kicking off 2017 in a bit of a pickle.  With rising tuition and student debt forcing liberal arts institutions to defend their relevancy, community colleges have risen in stature.  Yet enrollment has moved in the opposite direction. Awareness…

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