Category Archive for: Brand Strategy

NAIS Branding 201: St. Marks Stops Talking and Starts Listening

NAIS publishes part 2 of special series written by EdwardCo’s Maria Kadison The National Association of Independent Schools (NAIS)’s Independent School Magazine Blog published part 2 of “Pivoting from Mission to Brand to Growth.” The three-part blog series is written by EdwardsCo president and CEO Maria Kadison. Read Part 2: How One School Stopped Talking…

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NAIS Branding 101: Mission to Brand to Growth

How To Pivot from Mission to Brand to Growth Kicks Off a Three-part NAIS Blog Series The National Association of Independent Schools (NAIS)’s Independent School Magazine Blog published part one of “Pivoting from Mission to Brand to Growth,” a new brand strategy blog series.  The three-part series is written by EdwardsCo president and CEO Maria…

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Quant Research for Independent Schools: Is It Worth It?

Alternatives that can help you make smart decisions Quantitative survey research is a topic that comes up frequently when we’re working with independent schools to develop a brand strategy.  The idea of doing survey research among prospective families not currently in their inquiry pool is understandably very appealing.  Unfortunately, several obstacles make getting actionable insights…

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Research: Role of Brand in Non-Profit Sector

Help to convert skeptics about the role of Brand in education In our 30+ years working with independent schools, colleges, and universities, we’ve had many clients ask for ideas on persuading skeptics about the role of Brand in education.  That’s why we’re sharing a link to an article in the Stanford Social Innovation Review, called…

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