Forsyth Country Day School
Located in Winston-Salem, Forsyth is the only Pre-K–12/co-ed private school in the area. Forsyth's greatest competitive threat is very good public schools, including gifted and talented programs. In this competitive context, Forsyth's greatest strength was academic excellence tied to a wide variety of academic and extra-curricular options—the very same "specials" being cut from public school budgets.
These storyboards illustrate the magic of a creative team that weaves brand strategy, supportive messages, and brand voice into an integrated whole. Design elements highlight the duality of our brand strategy. Two sides combine into a unified outcome that points straight up. Gradient colors symbolize a transformative experience.
Forsyth's brand platform easily spans all age groups and academic and extracurricular interests.