CASE STUDY
Kent School
Kent School, a boarding school in Connecticut, needed a brand strategy to stand out among dozens of New England boarding schools. Families often visited Kent on their way to see other schools. How did we differentiate Kent in a sea of sameness? We discovered that a hallmark of a Kent education is the ability to explore a wide variety of interests. Some of its competitors offered the same opportunities, but NONE of them talked about it. This was a mountain top that Kent could own.
![IB Opening Spread 60% JPEG How to brand a private school](https://edwardsco.com/wp-content/uploads/2020/07/IB-Opening-Spread-60-JPEG.jpg)
Creative Platform
These storyboards illustrate Kent's authentically modest but clear brand voice and, as a package, reveal Kent's Stand Out brand strategy.
![Artist & How to brand a private school](https://edwardsco.com/wp-content/uploads/2020/07/Artist-w-formatting-processed-through-PS.jpg)
![Rower and](https://edwardsco.com/wp-content/uploads/2020/05/Rower-and.png)
![Engineers & How to brand a private school](https://edwardsco.com/wp-content/uploads/2020/07/Engineers-.jpg)
Client Testimonial
The wind is at our back thanks to your work. Thank you!
Jeff Cataldo, CFO, Kent School“EdwardsCo did the ampersand concept, right? Well, it’s working. All of a sudden we’re losing students to Kent.”
Phone call from a Kent competitor