Part of the power of a campaign launch event is the opportunity to create a shared experience.
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There’s something transformative about being with a group of people who share the same audacious goal.
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Insight
An important objective of any campaign launch event should be to make donors feel like they are part of something bigger – a critical member of a team that will have a meaningful and profound impact on the world.
Market research among target donor groups prior to a launch event can help your school better understand what having an impact means to prospects and what will motivate them to give. This information from donors will provide insights into how to most effectively establish an emotional connection to the campaign.
Creating a positive shared experience also makes people feel accountable to the group, which inspires them to honor the commitment by asking others to join the effort to achieve the goal.
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Learn More
Read our case studies and get more advancement insights that you can use at your school…
- Emotional connection inspires philanthropy
- The unmatchable power of stories ignites passion and commitment
- A focus on shared institutional values galvanizes the internal community
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