Posts Tagged:College Marketing

Time to Rethink College Communications

My son Will, now a freshman in college, was in the cross-hairs of every Admissions Director from Claremont, California to Waterville, Maine.  After he took the PSATs, he received a virtual avalanche of college recruiting communications including viewbooks, brochures, fact-sheets, emails, postcards, letters. In many ways, he was a dream prospect for colleges.  He was…

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Listen to Will: “Will I Fit In?”

Maria Kadison, President & CEO of EdwardsCo. About a year ago, I started sharing a first-hand account of the college recruitment process as seen through the eyes of my son Will. Often I’ve shared my thoughts and insights into best practices, trends, and opportunities from the perspective of a seasoned education marketer. For two and a…

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ACT NOW: Social Media and College Admissions

Survey of over 10,000 college-bound high school students points to need for change New research into the relationship between social media and college admissions from TargetX, a student app firm with an impressive research arm, is a must-read for higher ed institutions.  According to findings from the study, social media has become a fundamental part…

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Facebook Destroying the College Experience?

Is Facebook Destroying the College Experience? The world has no shortage of theories on whether technology, the Internet, and social networking sites are good or bad for kids. Last week at the NAIS annual conference, we heard a fascinating presentation by Danah Boyd*, a senior researcher at Microsoft. One of her papers called, “Is Facebook…

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word-of-mouth-action

Finally! Research on Word of Mouth’s Impact

For every school, word of mouth (WOM) referrals consistently yield the best prospective students, more than any other source such as purchased lists or search engine referrals. All admissions officers know this.  It’s not rocket science. Students and alumni talk to their friends and family, who, by no freak accident, have similar tastes, preferences, propensity…

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