Posts Tagged:Nonprofit

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Research: Role of Brand in Non-Profit Sector

Help to convert skeptics about the role of Brand in education In our 30+ years working with independent schools, colleges, and universities, we’ve had many clients ask for ideas on persuading skeptics about the role of Brand in education.  That’s why we’re sharing a link to an article in the Stanford Social Innovation Review, called…

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New Research on How to Increase Giving

We thought this interview from the New York Times was fascinating and thought you’d want to see it. Behaviorist Jen Shang, an assistant professor at the Center for Philanthropy at Indiana University, shares new research into how she produced a 10% increase in giving from women by “changing a handful of words in a solicitation.”…

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