Finally! Research on Word of Mouth’s Impact
For every school, word of mouth (WOM) referrals consistently yield the best prospective students, more than any other source such as purchased lists or search … Read more
Social Media
Time to Rethink College Communications
My son Will, now a freshman in college, was in the cross-hairs of every Admissions Director from Claremont, California to Waterville, Maine. After he took … Read more
