Posts Tagged:Word of Mouth

Boost Word of Mouth with Message Discipline and Training

How to Encourage Message Discipline at Your Institution No matter how on target your brand strategy, breaking through the marketing clutter from all sources depends on getting the words right.  ALL THE TIME, everywhere, in all that you do. After all, developing a brand strategy is just the first step in launching a powerful brand. The…

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Finally! Research on Word of Mouth’s Impact

For every school, word of mouth (WOM) referrals consistently yield the best prospective students, more than any other source such as purchased lists or search engine referrals. All admissions officers know this.  It’s not rocket science. Students and alumni talk to their friends and family, who, by no freak accident, have similar tastes, preferences, propensity…

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