Special Guest:
Chuck Greene
Director of Communications and Marketing
St. Mark’s School
In the second special edition of the Insights podcast, Maria Kadison talks with Chuck Greene about why and how St. Mark’s School, Southborough, Massachusetts, decided to take a research-driven approach to developing a new brand strategy. Chuck focuses on the different research phases and the benefits of testing brand positioning concepts with prospective families.
He also shares an interesting perspective about brand strategy as a way to draw best-fit families towards a school.
This podcast was done in conjunction with the National Association of Independent School’s blog series, Pivoting from Mission to Brand to Growth.
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