Part 1. Gen Z: They’re Not Like Millennials
PART 1 – UNDERSTAND YOUR AUDIENCE Most colleges and independent schools are very familiar with the Millennial mindset. After all, they’ve been coming in through … Read more
Higher Education
Part 2. Gen Z: Rethink Messaging and Media
AN EXCERPT FROM OUR GEN Z WHITE PAPER PART 2 – RETHINK YOUR MESSAGING AND MEDIA In Part 1 of this two-part series, we gave … Read more
Ten Components of a Creative Brief
The 10 Components of a Highly Actionable Creative Brief So you’ve developed a brand strategy. On paper, it articulates the timeless value your institution provides … Read more
