Creative Director and Writer
Rick directs our creative work for private schools. He is an Emmy Award-winning writer and creative director and has crafted advertising and creative communications for more than 20 years.
For a decade, he worked on consumer accounts at Arnold Worldwide, a global creative agency. At Arnold, his ability to balance his vision for creative excellence with a keen understanding of the business of marketing helped his clients achieve their goals and quickly earned him the title of vice president, creative director.
Rick and our art director Chuck Matzker won an award for the “Best Education Website in the US” for their work with the Massachusetts College of Pharmacy and Health Sciences.
Highlights of Rick’s work for our independent schools and higher education clients includes:
- Creative development, creative strategy, and print impression pieces.
- Website re-design in partnership with firms like Viridian Spark, Finalsite, and Whipplehill.
- The design of micro-sites to engage prospective and matriculating students.
- Creation of a social media game to engage prospective students.