Steve Kesselman

Senior Research Analyst

With over a decade of experience working with executives and leading brands, Steve has a vast knowledge of how to draw actionable insights from consumer research.  At EdwardsCo, he has led efforts to use research among key audiences to make stronger brand strategy decisions.  His client work includes Wasatch Academy, St. Paul’s School for Girls, New Canaan Country School, and School Year Abroad.

Before joining EdwardsCo, Steve directed creative strategy and brand planning at ad agencies 22squared, Arnold Worldwide, and WONGDOODY, and headed research and strategy efforts at global consultancy C_Space.  He also stewarded millennial insights firm Cassandra through an evolutionary change from a respected subscription report to a scalable SaaS business.

Steve has a bachelor’s degree in business administration from Emory University with a concentration in marketing and a second degree in psychology.


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