Steve Kesselman
With over a decade of experience working with executives and leading brands, Steve has a vast knowledge of how to draw actionable insights from consumer … Read more
Maria Kadison
Christina Tait Lane
Christina conducts best-practice assessments for admissions, communications, and advancement offices. She spent eight years as a senior administrator at the Langley School in McLean, VA. … Read more
Rick Frisiello
Rick directs our creative work for private schools. He is an Emmy Award-winning writer and creative director and has crafted advertising and creative communications for … Read more
Chuck Matzker
As our art director, Chuck brings the sensibilities of a fine artist and the brain of an engineer to his work for private schools, colleges, … Read more
Jean Bradley
Jean has 32 years of agency experience in marketing and project management. She brings a high level of marketing know-how and personal familiarity with the independent … Read more
Ten Components of a Creative Brief
The 10 Components of a Highly Actionable Creative Brief So you’ve developed a brand strategy. On paper, it articulates the timeless value your institution provides … Read more
