NAIS Branding 101: Mission to Brand to Growth
The First In A Three-Part NAIS Blog Series The National Association of Independent Schools’s Independent School Magazine Blog published a three-part, brand strategy blog series, … Read more
Ideas and insights
Finally! Research on Word of Mouth’s Impact
For every school, word of mouth (WOM) referrals consistently yield the best prospective students, more than any other source such as purchased lists or search … Read more
Boost Word of Mouth with Message Discipline and Training
How to Encourage Message Discipline at Your Institution No matter how on target your brand strategy, breaking through the marketing clutter from all sources depends on … Read more
How Online Advertising Can Consistently Boost Your School’s Enrollment
What is lead generation and why is it essential to your school’s marketing plan? Zig Ziglar, the famous author and sales guru once said, “You … Read more
How To Successfully Outsource Your School’s Online Advertising (It’s easier and less expensive than you think!)
How To Outsource Your Online Advertising: In our last blog post, we talked about why online advertising is essential to your school’s outbound marketing strategy. … Read more
Part 1. Gen Z: They’re Not Like Millennials
PART 1 – UNDERSTAND YOUR AUDIENCE Most colleges and independent schools are very familiar with the Millennial mindset. After all, they’ve been coming in through … Read more
