Maria Kadison at NAIS 2017 Annual Conference

Attend interactive session on branding featuring the case study of New Canaan Country School

Headed to the NAIS Annual Conference this week?

Make sure to add EdwardsCo President and CEO Maria Kadison’s interactive branding session to your calendar!

Brand and Mission Are Not One and the Same

Thursday, March 2
1:15 – 2:15 pm
Room 318

Maria and her co-presenter Brooke Springer, Director of Marketing and Communications at New Canaan Country School (NCCS), will present the case study of NCCS and the successful launch of the school’s new brand strategy.

The NCCS Case Study Illustrates the Branding Process

During the presentation, Maria and Brooke will describe the process NCCS followed to develop a brand to drive significant enrollment growth.

According to Maria, “When done well, a rebranding process can help a school’s internal community—its leadership, faculty, staff, and current families—better understand and articulate the goals of its mission.  At the same time, it also strengthens its brand promise to an external audience.”

“Our presentation will outline how NCCS found a truly inspiring brand at the intersection of what our school most wanted to be and what parents wanted most for their children,” said Brooke.

Very importantly, Maria and Brooke’s session will include an in-depth discussion based on NCCS’s experience and insights into how to convert a skeptical internal community into brand advocates.

Get a Free On-the-Spot Brand Check of Your Website

Stick around after Maria’s session in Room 318 to get a free 15-minute On-the-Spot Brand Check of your website.

The On-the-Spot Brand Check delivers instant insights into the effectiveness of your most critical recruitment communications tool – your website.

Here’s how it works:

  • You provide the URL of your school’s website.
  • Maria will personally conduct the On-the-Spot Brand Check of the 5 essential pages of every independent school website.
  • You walk away with an overall grade and suggestions for improving effectiveness – only if you need them of course!

Don’t miss the opportunity to learn how to develop, launch, and improve branding and recruitment communications at your school!

SNEAK PREVIEW: Listen to Maria’s recent podcast interview with Brooke to get a sneak preview of their presentation.

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